REELL   |   Innovative Torque Solutions


A Video Series: Creating the story about precision torque control.


Challenge: Most people when opening a glove compartment door, manipulating a rearview mirror, reclining a chair or positioning a lamp don’t think of Reell’s precisely controlled embedded torque hinge technology that makes the user experience consistently perfect. Reell’s challenge is to get their products specified by product engineers into commercialized products in the automotive, consumer electronics, aircraft interiors, medical technology, workstation furniture, kiosk/data terminals, and architectural lighting industries. Solution: Working with Reell’s engineering and marketing team, Propulsion created a series of animated videos to tell their product story by seeing “inside” each application. In addition, we developed a robust Product Selection Guide Application for pinpointing ideal hinge and torque insert product solutions matching application requirements. Result: Captured the imagination of product engineers…Lead generation grew exponentially, trade show traffic increased, improved response time to inquiries by application engineers, elevated the Reell brand in the market as a leader in innovation, expanded international opportunities.

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